Coors Light Brand
While working on Coors Light, the brand went from number three in domestic beer sales to number two. Can I take credit for that? No. But I was happy to be part of the team that made it happen. I got to blast a train out of a wall, race stock cars in the snow, and play with guys' imaginations. It was fun and refreshing.
One of the most well-known chants in the NFL is when Jets fans yell, "J! E! T! S! Jets! Jets! Jets!" When I got the assignment to write a Jets sponsorship billboard, I couldn't resist.
Coors Light owned the billboard at arguably the most famous intersection in sports across the street from Wrigley Field. I walked past it every day on my commute and convinced them they should do something to acknowledge their location.
A series of ads promoting Coors Light's Limited Edition Silver Bullet Can.
Coors Light wanted to give consumers a reason to end each day with a taste as cold as the Rockies. I created a radio campaign about how each day of the week had its own characteristics, giving consumers a reason to grab a cold one. Then the media was placed where each spot would run only on a specific day. These are four of my favorites. (If the audio links are not showing up, please refresh the page, and they will appear.)