Coors Light Pint

Some ideas are big, and some are really big, literally. The Coors Light Pint was introduced to the market and quickly pulled because of production issues with the bottle. After a one-year hiatus, the product was coming back. The Pint re-entered the market with a big splash. My idea resulted in a TV commercial, a web video series of people spotting the bottle in the sky, a mobile app where people could virtually create their own landings, and chalk art across the country.