Simon Gift Cards

How do you satisfy 200 retailers who want their brands featured in the same ads? My team and I faced that challenge when Simon Property Group partnered with the Blackhawk Network to sell gift cards in over 160 Simon malls. Plus, we had to stand out in an environment filled with marketing clutter.

Using three-dimensional standees, posters, and other various on-mall collateral, we came up with a visually bold campaign that made all of the participating retailers happy.